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Our History

Hisao Tsuda, the founder of TSUDA SHOKAI, as the third son of a Sake brewery in Shiga Prefecture, started business of exporting fishing line of “an artificial silkworm gut” made from silk in Feb, 1936.

In 1949, we founded a factory in Kinomoto, Shiga prefecture, and started manufacturing on bamboo rods and lure parts.

In 1964, we expanded sales channel to USA, South America, Australia, South Africa, Europe, New Zealand and developed overseas market. Won awards 6times from successive minister of international trade and industry as a company contributing to export business.

In 1981, we openend a new office in Shantou, Guangdong and 1991 in Qingdao, Shangdong for action bases in China and developed quick response business for diversifying customer needs.

In 2006 we moved to China action base to Shanghai.

In 2008 we stablished subsidiary “Zhida Trading Company Ltd.” for broadening Chinese market. 

We all continue to support our customer's development.

“Keep challenging, Keep making efforts” is our will inherited from the time of foundation.

History - Hisao Tsuda
Tsuda Shokai History
Tsuda Shokai History
Tsuda Shokai Group Staffs
Our History
Tsuda Shokai Company Profile

Company Profile

​Company Name


Year of foundation



Yasuhisa Tsuda

Number of Employees

31 ( Japan 22, Shanghai 9 )

1. Manufacturing and sales of fishing tackle, outdoor goods and novelty goods
2. Export and import of fishing tackle, outdoor goods and novelty goods
3. Import/export agency business

4. OEM production
5. All activities related to the above

Head Office Address

5-3-4, Kinugake-cho, Suma-ku,
Kobe 6540048 Japan
TEL: +81-78-7315845  FAX: +81-78-7351307

China Office Address

Room No.21-B Zhongfang Huadong Building
1138 Chang'an Rd. Shanghai 200070 China
TEL: +86-21-51068390, 51068391 FAX: +86-21-51068397

Company Profile
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